Privacy Policy
At 777kk, protecting the personal data of every user is a fundamental commitment — not a checkbox. This Privacy Policy explains in plain English exactly what information we collect, how we use it, who we may share it with, and what rights you hold over your own data. Please read it carefully before using the Platform.
Six Core Privacy Principles
Minimal Data Collection
We collect only the personal data that is strictly necessary to provide our services and meet our legal obligations. We do not collect data speculatively or for purposes unrelated to your use of the Platform.
Secure Storage
All personal data is stored on secure, access-controlled infrastructure. Sensitive data — including identity documents submitted for KYC — is encrypted at rest and in transit using industry-standard protocols.
No Third-Party Sale
Your personal data is never sold, rented or traded to any third party for commercial purposes. Sharing is limited to strictly necessary service providers and regulatory obligations only.
Your Rights Respected
You hold rights over your personal data including the right of access, correction, erasure, restriction of processing and data portability. We provide a clear process to exercise each of these rights.
Cookie Transparency
We explain precisely which cookies and tracking technologies are used on the Platform, what they do, and how you can manage or disable them. You are never tracked without disclosure.
Direct Contact Channel
Privacy questions, data access requests and erasure requests can all be submitted directly to our dedicated support channel. We respond to privacy-related queries within the timeframes described in this Policy.
1 Introduction
This Privacy Policy (the "Policy") describes how 777kk (the "Platform", "we", "us" or "our"), operating at https://777kk.cam, collects, processes, stores, shares and protects the personal data of users ("you", "User" or "Player") who access or use the Platform.
777kk is an English-language online casino and sports betting information platform serving Pakistani users. We are committed to handling personal data responsibly, transparently and in accordance with internationally accepted data protection principles.
This Policy applies to all personal data collected through the Platform — whether submitted directly by you during account registration, gathered automatically during your use of the Platform, or received from third-party verification service providers during KYC processing.
By accessing or using the Platform, you confirm that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree with this Policy, please cease using the Platform immediately.
This Policy is supplementary to and should be read alongside our Terms & Conditions. In the event of any inconsistency between this Policy and the Terms & Conditions on a privacy matter, this Policy prevails.
2 Definitions
For the purposes of this Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person — including name, email address, date of birth, device identifiers and payment information. |
| "Processing" | Any operation performed on Personal Data — including collection, recording, storage, use, disclosure, erasure or destruction. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data — in this context, 777kk. |
| "Data Processor" | A third party that processes Personal Data on behalf of the Data Controller under written instruction. |
| "KYC" | Know Your Customer — the identity verification and document authentication process applied to account holders. |
| "Cookies" | Small text files placed on your device by the Platform to enable session management, analytics, preference storage and similar functions. |
| "Platform" | The 777kk website accessible at https://777kk.cam and all associated features and services. |
3 Data Controller
777kk acts as the Data Controller in respect of all Personal Data collected through the Platform. As Data Controller, we determine the purposes for which your data is collected and the means by which it is processed.
For the avoidance of doubt, 777kk does not hold a Pakistan gambling license and does not operate under the authority of any Pakistani government body, the Pakistan Telecommunication Authority (PTA) or the State Bank of Pakistan (SBP). This Policy governs data handling in accordance with the Platform's operating license jurisdiction and internationally accepted data protection principles.
Contact for Privacy Matters:
Email: [email protected]
Subject line: "Privacy Enquiry" or "Data Subject Request"
Response time: Within 30 calendar days of receipt for formal data subject requests.
4 Personal Data We Collect
4.1 Account Registration Data
When you create an Account on the Platform, we collect the following data you provide directly:
- Full legal name;
- Date of birth;
- Email address;
- Residential address (including city, province and postal code);
- Phone number (if provided);
- Username and encrypted password.
4.2 Identity Verification (KYC) Data
To comply with AML and player protection obligations, we may collect:
- Copies of government-issued identity documents (e.g., CNIC, passport);
- Proof of residential address (e.g., utility bill, bank statement);
- Selfie or live photo for identity matching purposes;
- Source of funds documentation where required by compliance obligations.
4.3 Financial Data
When you make deposits or request withdrawals, we collect payment information necessary to process the transaction. This may include bank account details, mobile wallet identifiers (for services such as Easypaisa or JazzCash — referenced for contextual purposes only; neither provider endorses gambling activity) and transaction reference numbers. Full payment card numbers are not stored on Platform servers.
4.4 Transactional Data
We maintain records of your Platform activity, including:
- Deposit and withdrawal history;
- Betting and gaming activity records;
- Bonus claims and wagering history;
- Customer support interactions.
4.5 Technical & Usage Data
Automatically collected data when you access the Platform includes:
- IP address and approximate geolocation;
- Device type, operating system and browser information;
- Session duration, page views and navigation patterns;
- Cookie and tracking technology data (see Section 11).
4.6 Communications Data
Where you contact us via email, live chat or any other channel, we retain records of those communications — including the content of your enquiry and our response — for service quality and dispute resolution purposes.
5 How Personal Data Is Collected
We collect Personal Data through the following means:
| Collection Method | Examples |
|---|---|
| Direct Submission | Account registration forms, KYC document uploads, payment details entry, support communications. |
| Automated Technology | Cookies, log files, session tracking, device fingerprinting and analytics scripts operating on the Platform. |
| Third-Party Providers | KYC verification partners, payment processors, fraud detection services and analytics platforms operating under Data Processing Agreements with us. |
| Platform Interaction | Wagering records, cashier activity, bonus claims, live chat transcripts and responsible gambling tool usage. |
6 Purposes of Data Processing
We process your Personal Data for the following specific purposes:
- Account Management: To create, maintain and administer your Account, authenticate your identity and manage your preferences.
- Transaction Processing: To process deposits, withdrawals and the settlement of bets and game outcomes.
- Identity Verification & AML Compliance: To verify your identity in fulfilment of KYC and anti-money laundering obligations applicable under the Platform's operating license.
- Fraud Prevention & Security: To detect, investigate and prevent fraudulent activity, account misuse and prohibited conduct as defined in the Terms & Conditions.
- Responsible Gambling: To monitor gambling patterns and apply responsible gambling controls, including self-exclusion requests, deposit limits and loss limits, where these are activated by or imposed on your Account.
- Customer Support: To respond to your enquiries, resolve disputes and provide Platform assistance.
- Legal & Regulatory Compliance: To comply with applicable law, regulatory instructions, court orders and requests from competent authorities.
- Platform Improvement: To analyse usage patterns and improve the performance, content and security of the Platform.
- Marketing Communications: Where you have expressly opted in, to send you relevant promotional communications. You may withdraw marketing consent at any time.
No Profiling for Non-Consented Purposes: We do not use your Personal Data to build behavioural profiles for sale to third parties or for any purpose beyond those listed above.
7 Legal Basis for Processing
Our processing of your Personal Data rests on the following legal grounds, applied on a purpose-by-purpose basis:
| Legal Basis | Applicable Processing Activities |
|---|---|
| Contractual Necessity | Account registration, transaction processing, KYC verification, customer support. |
| Legal Obligation | AML compliance, identity verification, regulatory reporting, data retention obligations. |
| Legitimate Interests | Fraud prevention, Platform security, analytics for service improvement, responsible gambling monitoring. |
| Consent | Marketing communications, non-essential cookies, optional data collection beyond service requirements. |
Where we rely on consent as our legal basis, you have the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
8 Data Sharing & Disclosure
8.1 Service Providers (Data Processors)
We engage carefully selected third-party service providers who process Personal Data on our behalf under written Data Processing Agreements. These providers are contractually bound to process data only on our instructions and to maintain appropriate security standards. They include:
- KYC and identity verification platforms;
- Payment processing and fraud screening services;
- Cloud infrastructure and hosting providers;
- Customer support software providers;
- Analytics and Platform performance tools.
8.2 Regulatory and Legal Disclosure
We may disclose Personal Data to competent regulatory authorities, law enforcement agencies or courts where required by applicable law, a binding court order, or where we reasonably believe disclosure is necessary to prevent criminal activity, enforce our Terms & Conditions or protect the rights of third parties.
8.3 No Commercial Sale of Data
We do not sell, rent, lease or otherwise transfer your Personal Data to any third party for commercial purposes. Payment provider names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah appear on this Platform for contextual reference only — we do not share user data with these institutions as part of any data-sharing arrangement.
Third-Party Platforms: This Policy does not apply to third-party platforms, payment providers or services that you access independently. If you visit another platform via a link referenced on 777kk, that platform's own privacy policy governs your data.
9 Data Retention
We retain Personal Data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory or audit obligations. The following general retention guidelines apply:
| Data Category | Retention Period |
|---|---|
| Account & Registration Data | Duration of active account plus a minimum of 5 years following account closure, or longer where required by AML or regulatory obligations. |
| KYC Documents | Minimum 5 years from the date of submission or account closure, whichever is later. |
| Financial & Transaction Records | Minimum 5 years from the date of transaction, subject to applicable accounting and AML retention requirements. |
| Customer Support Records | 3 years from the date of the interaction or resolution of any related dispute. |
| Technical / Usage Data | Up to 24 months, subject to applicable analytics data policies. |
| Marketing Consent Records | Until consent is withdrawn plus a reasonable period to demonstrate compliance. |
Where data is retained beyond the active account period solely to meet legal or regulatory obligations, it will be stored in a restricted-access state and used only for compliance purposes.
10 Data Security
777kk implements appropriate technical and organisational measures to protect Personal Data against unauthorised access, disclosure, alteration, loss or destruction. These measures include:
- HTTPS / TLS Encryption: All data transmitted between your device and the Platform is encrypted in transit via HTTPS using current TLS standards.
- Encryption at Rest: Sensitive data, including identity documents and financial records, is encrypted when stored on Platform infrastructure.
- Access Controls: Personal Data is accessible only to authorised personnel with a documented need to access it as part of their role. Role-based access controls are enforced.
- Audit Logging: Access to Personal Data is logged and subject to periodic audit review.
- Vendor Security Requirements: All third-party Data Processors are contractually required to maintain security standards equivalent to or higher than our own.
- Incident Response: We maintain a documented data breach response procedure. In the event of a breach that creates material risk to your rights, we will notify affected users and relevant authorities in accordance with applicable obligations.
Your Responsibility: Account security also depends on you. Use a strong, unique password for your 777kk Account and never share your credentials with any third party. If you suspect unauthorised access to your account, contact support immediately.
11 Cookies & Tracking Technologies
11.1 What Are Cookies
Cookies are small text files placed on your device when you visit the Platform. They allow the Platform to remember your preferences, maintain your session and collect usage data. We also use related technologies such as web beacons, pixel tags and local storage for similar purposes.
11.2 Types of Cookies We Use
| Cookie Type | Purpose | Essential? |
|---|---|---|
| Strictly Necessary | Enable core Platform functions — session management, authentication, security. Cannot be disabled without breaking the Platform. | Yes |
| Functional | Remember your preferences such as language settings and responsible gambling configurations. | No |
| Analytics | Collect anonymised usage data to help us understand how the Platform is used and where improvements can be made. | No |
| Marketing | Track visits from promotional sources and measure the effectiveness of campaigns. Only used where you have consented. | No |
11.3 Managing Cookies
You may manage non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies, or to receive alerts before cookies are placed. Note that disabling strictly necessary cookies may prevent core Platform functionality from working correctly. Detailed guidance on cookie management is available in your browser's help documentation.
12 Your Data Rights
Subject to applicable law and the constraints of our legal obligations, you hold the following rights in respect of your Personal Data. To exercise any of these rights, contact us at [email protected] with the subject line "Data Subject Request".
Right of Access
Request a copy of the Personal Data we hold about you, along with information about how it is being processed. We will respond within 30 calendar days.
Right to Rectification
Request correction of inaccurate or incomplete Personal Data held about you. Accuracy of your data is important for KYC compliance — please notify us promptly of any changes.
Right to Erasure
Request deletion of your Personal Data where it is no longer necessary for the purpose for which it was collected. This right is subject to overriding legal retention obligations — we cannot erase data we are legally required to retain.
Right to Restriction
Request that we restrict the processing of your Personal Data in certain circumstances — for example, while the accuracy of data is under dispute or while a legitimate interest objection is being assessed.
Right to Data Portability
Receive a copy of the Personal Data you have provided to us in a structured, machine-readable format, and request that it be transmitted to another data controller where technically feasible.
Right to Object
Object to processing of your Personal Data based on legitimate interests — including profiling — or to direct marketing. We will cease processing unless we can demonstrate compelling legitimate grounds that override your objection.
Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal. Marketing consent can be withdrawn via your Account preferences or by contacting support.
Response Timeframe: We aim to respond to all data subject requests within 30 calendar days of receipt. Complex requests may take up to 60 days. We will notify you if an extension applies.
13 Minors & Age Policy
The Platform is strictly for adults aged 18 years or over — or the higher minimum age required by the operator or applicable license jurisdiction. We do not knowingly collect Personal Data from persons under the applicable minimum age.
If we become aware that Personal Data has been collected from a person below the applicable minimum age, we will promptly delete that data and close the associated Account. If you believe a minor has registered on the Platform, please notify us immediately at [email protected].
Age verification is conducted as part of our KYC process. Accounts that cannot be verified as belonging to an adult of the required minimum age will be suspended pending resolution.
14 Specific Notice for Pakistani Users
777kk serves Pakistani users and recognises that Pakistan's data protection landscape is evolving. The Personal Data Protection Bill (PDPB) and other emerging legislative developments in Pakistan are relevant context for users accessing the Platform from within Pakistan.
This Platform does not operate under the regulatory authority of any Pakistani body, including the National Database and Registration Authority (NADRA), the Pakistan Telecommunication Authority (PTA) or the State Bank of Pakistan (SBP). Pakistani users should be aware that cross-border transfer of Personal Data — including CNIC information submitted for KYC purposes — may involve transfer to servers outside Pakistan.
References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah within this Policy and on the Platform are made for contextual relevance only. The Platform does not share user data with these institutions other than as strictly necessary to process a user-initiated payment transaction, and only to the extent required for that transaction.
Legal Responsibility: Pakistani users are solely responsible for understanding and complying with all applicable Pakistani data protection and gambling laws before using the Platform. This Policy does not constitute legal advice.
15 International Data Transfers
The Platform and its service providers may operate servers and infrastructure located in jurisdictions outside Pakistan. As a result, your Personal Data may be transferred to, stored in, or processed in countries other than Pakistan, including countries whose data protection laws may differ from those applicable in Pakistan.
Where such transfers occur, we implement appropriate safeguards — such as Standard Contractual Clauses, adequacy decisions or equivalent transfer mechanisms — to ensure your Personal Data receives an adequate level of protection during and after transfer.
By using the Platform, you acknowledge and consent to the transfer of your Personal Data to countries outside Pakistan where necessary for the provision of Platform services.
16 Amendments to This Policy
We reserve the right to update, amend or replace this Privacy Policy at any time. The "Last Reviewed" date at the top of this page will be updated when changes are made. For material changes that significantly affect your rights or how your data is processed, we will provide advance notice via on-site notification or email where practical.
Continued use of the Platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the updated Policy, please cease using the Platform and contact us to request account closure.
17 Contact Us
For any questions about this Privacy Policy, to exercise your data rights, or to raise a privacy concern, please contact the 777kk privacy team using the details below. Mark all privacy-related communications clearly to ensure prompt routing.
Privacy Contact:
Email: [email protected]
Subject Line: "Privacy Enquiry" / "Data Subject Request" / "Data Erasure Request"
Response Commitment:
General privacy enquiries: within 5 business days
Formal data subject access requests: within 30 calendar days
Data breach notifications (where applicable): in accordance with our regulatory obligations
If you are not satisfied with our response to a privacy concern, you have the right to escalate your complaint to the relevant data protection authority in the jurisdiction in which the Platform holds its operating license.
Questions About Your Privacy?
If you have any questions about how 777kk handles your personal data, our support team is here to help. You can also review our Terms & Conditions or visit the FAQ for quick answers.